Veritas Digital / Blog
Lee Moran
Founder and Director
AI-Powered PPC
AI Brief in Google Ads: How to Steer AI Max Before It Reaches Your Account
Google has added a natural language control layer to AI Max. It is a genuine improvement, and it is not the same thing as getting full manual control back.
Paid Search
Google Is Changing Smart Bidding Again. Here’s What It Means for Your PPC Account and How You Should Prepare.
From 17 August 2026, limited by budget campaigns on Target CPA and Target ROAS will stop quietly beating their targets and start delivering on target only.
Audits & Strategy
What a PPC Audit Usually Finds: 5 Ways Agencies Quietly Waste Your Budget
If you're spending significant volumes on paid media and quietly wondering whether you're getting your money's worth, you're not being paranoid.
The DSA to AI Max Migration Has Been Delayed – Here is What to Test Before the Time Comes
Google has suddenly pushed the automatic migration of Dynamic Search Ads to AI Max back to 2027.
ChatGPT Ads Have Arrived in the UK: What They Are, What to Expect and How to Sign Up
On 6 June, OpenAI have finally switched on ChatGPT ads in the UK (I’ve already been in the queue for a few months now).
Updates from Google Marketing Live 2026: Navigating the changes in Google Ads
Every May, Google Marketing Live sets the tone for where paid search is heading, and this year the message was bigger than years before.
The Rise of Agentic AI in PPC: Why a Human Operator is Still Needed
There is a particular kind of message I have started receiving more often and see more regularly popping up on LinkedIn.
