Veritas Digital / Blog / Paid Social
Lee Moran
Founder and Director
Paid Social
Meta’s CPL Is Up, TikTok’s CPL Is Down: Should You Move Budget?
A cheaper lead is only cheaper if it turns into a sale and lowers cost per sale or improves ROI.
Lookalikes Are Effectively Dead: What Meta’s Andromeda Has Changed
Our team has historically run paid social budgets of up to £100K a month across retail, travel and lead generation, and for years the lookalike audience was the go too for targeting.
