Programmatic and Display Advertising Services

Veritas Digital / Services / Programmatic & Display

Programmatic Display

Programmatic Display: run with transparency.

Programmatic is the most powerful media buying capability in digital advertising and also the most opaque. Hidden tech fees, agency margins layered on top of platform costs, audience extension black boxes, and "managed service" models that obscure what your money is buying.

We do it differently. Senior strategic consultancy on DV360 and Avocet through your existing DSP seat, plus full managed Google Display Network campaigns through Google Ads. Reporting that shows you exactly where every pound goes - from working media to platform fees to data costs. No hidden margins, no black box buying.

How we work

How we work with programmatic?

We approach programmatic differently depending on platform and complexity.

For DV360 and Avocet - strategic consultancy on your seat. We work directly inside your existing DV360 or Avocet account, bringing senior strategic direction, audience planning, line item structure, optimisation oversight, and incrementality measurement. You hold the platform contract and the data; we bring twelve years of enterprise programmatic experience to make the platform work properly. This model gives you full transparency on platform fees, no agency markup on media, and senior expertise without committing to a full-service agency arrangement.
For Google Display Network - full managed service through Google Ads. GDN sits inside your Google Ads account, which means we can run it end-to-end as a managed service alongside paid search activity. Audience strategy, creative trafficking, bid management, remarketing setup, and integrated reporting - all delivered hands-on. Best fit for clients already running paid search who want extended reach without separate DSP fees or contracts.

What we do

What we do?

DV360 strategic management. Audience strategy, line item structure, bid strategy oversight, creative trafficking guidance, and ongoing optimisation direction - delivered on your DV360 seat. We've directed DV360 activity for global enterprise clients including Vodafone, Crown Worldwide (across 35 markets), and major UK housing groups.
Avocet strategic management. Same hands-on strategic direction model applied to Avocet - a UK-based programmatic platform with strong transparency, attention-based metrics, and competitive pricing without the enterprise minimums of DV360. Good fit for mid-market brands wanting senior programmatic expertise without the complexity of a full DV360 setup.
Google Display Network - full managed service. End-to-end GDN campaign management through your Google Ads account. Audience strategy, custom intent and in-market segmentation, remarketing list architecture, creative trafficking, and integrated reporting alongside paid search activity. Less sophisticated than DV360, but the right channel for many brands.
Audience strategy that respects the user. First-party data activation, contextual targeting that performs in the post-cookie world, custom intent audiences, and lookalike modelling. We build audience strategies that survive Chrome's deprecation of third-party cookies, not ones that fall apart the moment Google flips the switch.
Reporting built around incrementality, not impressions. Programmatic is the channel most susceptible to vanity reporting. Inflated viewability scores, dubious view-through conversions, and post-impression attribution that takes credit for sales that would have happened anyway. We measure incremental lift through brand lift studies, geo-holdout tests, and attention metrics, not just impressions and CTR.

Who this is for?

Programmatic Display is one of the most expensive channels to run, and the platform minimums for DV360 and Avocet are higher than search or social.

We work best with:

Enterprise advertisers with existing DV360 or Avocet seats

Enterprise advertisers with existing DV360 or Avocet seats and monthly programmatic budgets of £25K+ who need senior strategic direction without a full agency takeover.

Brand and performance hybrid campaigns

Brand and performance hybrid campaigns where you need upper-funnel reach with measurable downstream impact.

Multi-market and international advertisers

Multi-market and international advertisers where DV360's geographic and language scale matters.

Brands extending Google Ads activity

Brands extending Google Ads activity through GDN as a managed display channel alongside paid search.

Important!

If you're looking for low-cost remnant inventory, ad networks delivering £1 CPMs, or programmatic as a "scale" channel without proper measurement, we may not be the right fit. We'll tell you this on the first call after going through your goals, budget, and existing measurement setup.

Our approach

Platforms we work across

We work across the entire Google tech stack, including DV360 and CM360. DV360 is our go to DSP. We choose Avocet as a challenger DSP. Other DSPs such as TradeDesk, Amazon DSP, StackAdapt and Quantcast we don’t currently work with, but that may change in the future.

Display & Video 360 (DV360)

Google's enterprise demand-side platform. The deepest feature set, broadest inventory access, and strongest integration with Google's wider ecosystem. We work on your DV360 seat, providing strategic direction, audience planning, and optimisation oversight without holding the platform contract.

Avocet

UK-based programmatic platform with strong transparency, attention-based metrics, and competitive pricing. Same model, we work on your Avocet seat. Good fit for mid-market brands wanting programmatic capability without DV360 enterprise complexity.

Google Display

Full managed service through your Google Ads account. The lower-complexity display option for clients already running paid search.

Campaign Manager 360 (CM360)

Ad serving, trafficking, and cross-platform reporting. We advise on CM360 setup alongside DV360 activity for clients needing unified measurement.

Our work

Proof

Our team has managed £1M+ in display media spend, audited £40M+ across 14+ markets, and brings 12+ years of senior performance marketing experience including extensive programmatic and display delivery at enterprise scale.

Brands the team has previously worked with on programmatic and display include Vodafone, ECB, Bare Minerals, Sage Housing, Catalyst Homes, Kier Living, Home Group, and MCC / Lord's Cricket.

How we work

How engagements work?

For DV360 and Avocet (strategic consultancy on your seat):

Audit

Forensic review of your current programmatic setup, including platform configuration, audience strategy, creative performance, fee transparency, and measurement framework. Prioritised recommendations, your team executes.

One-off, from £2,500

Strategic Retainer

Senior strategic oversight delivered on your DSP seat. Monthly strategy sessions, audience and optimisation guidance, measurement framework, and direct access to a senior practitioner.

From £1,000/month

For Google Display Network (full managed service)

End-to-end Google Display Network management through your Google Ads account. Audience strategy, creative trafficking, optimisation, and integrated reporting alongside paid search activity.

From £1,500/month

No fixed long-term contracts. No locked-in retainers.
Rolling 30 days contracts and you own your accounts, your data, and your decisions.
We earn the work every month.

Other Services

Check out our other services

We offer a range of other digital advertising services, from Paid Social to Programmatic and SEO.

Get in touch with us for more information.

Paid Search

Google Ads, Bing Ads management at scale. Strategy to execution, delivering measurable ROI with budgets from £5K to £300K+ per month.

SEO & GEO

Technical SEO audits, content strategy and digital PR. Sustainable organic growth that compounds over time alongside your paid activity.

Paid Social

Performance driven campaigns across Meta and TikTok. Full funnel campaign setup with creative strategy for cost efficient acquisition with an incremental ROI.

Programmatic & Display

Enterprise grade programmatic buying through DV360 and Avocet platforms using your seats. Your audience at scale with transparency and control.

Audits & Strategy

Independent performance audits and strategic consultancy. Our team has historically audited £500M+ in digital spend across 35+ markets.