Travel marketing
Veritas Digital is a senior-led travel digital marketing agency for hotels, holiday parks, camping and glamping sites, and holiday companies and tour operators across the UK, Ireland and Europe. We manage Paid Search/PPC, Paid Social (Meta/TikTok), SEO and AI search (GEO) and programmatic display, all tracked back to real bookings and revenue.
Travel markets managed
multiple seven-figure yearly spend
Live Looker Studio reports
built in-house at a travel brand
Travel specialists
Hotels, holiday parks, glamping and tour operators
ASA pricing aware
"From" prices and changing prices done right
Every travel feature
Hotel ads, travel feeds, Meta and TikTok travel ads
Real bookings
Measured on bookings and revenue, not just clicks
Travel experience
We have run paid media and audited the accounts of some of the best known names in the UK holiday space. That includes Haven Holidays, Butlins and managing a multiple seven-figure yearly spend across 15+ markets for an OTA Travel Brand, a camping and glamping OTA our founder used to work inhouse for. So, we plan around how travel really works:
Travel sectors
From a single hotel to multi-site holiday parks, we plan around the way each type of travel business actually wins bookings.
Wanting more direct bookings and less OTA commission.
With many sites and lodge types to fill.
Where demand swings with the weather and school holidays.
Selling across many destinations.
Tell us about your services, locations and goals and we will give you an honest view of what is possible.
Compliance
Travel pricing is watched closely, and the ASA now uses AI to find ads that break the rules. We keep your ads and landing pages on the right side of them.
Our promise
We will never guarantee results. No travel marketing provider should lead with that. Results depend on your prices, your availability, your website and the season. What we do promise is honest advice, clear reporting and a plan built on numbers that work for your business
A "from" price must be available for a fair share of rooms or holidays across a range of dates, and include fees most people have to pay.
If prices move with demand, your ads should not suggest they are fixed.
Only show ATOL protection or the ABTA logo where they apply to what is being sold.
We plan for the local rules in each market.
How it works
In travel, the gap that matters is between a click and a confirmed booking. We close that gap and report on the numbers that matter.
01
We track every booking back to the campaign that drove it.
02
We link to your booking engine where possible and bring in phone and offline bookings.
03
Real booking values go back to each platform, so they learn from what makes you revenue.
04
You own your accounts and your data from day one (and should always be the case).
What you see in your reporting
Cost per booking
Return on ad spend by property and destination
Revenue by market and season
You own your accounts and data from day one
Results from travel brands
markets launched with Meta and TikTok travel ads
Strong double-digit revenue growth year on year, with profit growing even faster.
Proof
A camping and glamping OTA Travel Brand our founder used to work inhouse with, we fixed errors across thousands of Google Ads campaigns, rebuilt the account structure and launched Meta and TikTok travel ads in 10+ markets. The result was strong double-digit revenue growth year on year, with profit growing even faster, and international revenue growing several times over after the final rebuild.
Years of experience
Markets led and audited
Media spend managed
Media activity audited
Why Veritas
Veritas means truth. That belief shapes how we report, advise and grow your travel business. If something is not working, we will tell you, and we will tell you what we plan to do about it.
12+ years in paid media, with over £30M managed and £500M+ audited across 35+ markets.
No hidden fees, no inflated numbers and 30-day rolling contracts.
We understand the fine mechanics of how a travel brand works and the pressures and challenges that travel brands face and seek to overcome
What we manage
Search is where most bookings are won, so we put it first, with campaigns split by destination and country of origin and ad groups split by property and trip type, with feeds showing live prices. Meta and TikTok do two jobs: driving direct bookings at a profitable or breakeven return, and building demand that later shows up as more people searching for your brand.
Google Ads and Microsoft Ads split by destination and country of origin, with feeds showing live prices.
Meta and TikTok campaigns that drive direct bookings and build demand for your brand.
Get found when guests search on Google and ask AI assistants where to stay and what to book.
Enterprise-grade programmatic through DV360 to build awareness and retarget guests across the web.
How we work?
Whether you need strategic guidance, full campaign management, or help building your own in-house capability, we have a model that fits and we regularly update our packages based on feedback.
Expert consultancy and strategic direction for businesses that want senior level guidance without handing over the reins.
From £1,000/mo
We run your campaigns end-to-end and provide full strategic oversight. You focus on your business, and we focus on growing it sustainably.
From £1,500/mo
We help you hire, train, and structure your own performance marketing team and then hand over the reins with confidence.
Project-based pricing
No fixed long-term contracts. Rolling 30 days. You stay with us because it is working, not because you are locked in.
FAQ
Straight answers to the questions travel brands ask us most. Anything else, just ask - you will speak to a senior specialist.
It helps hotels, holiday parks and holiday companies win more bookings online through paid search, paid social and SEO. A decent one plans around your season, follows the pricing rules and tracks real bookings, not just clicks or other vanity metrics. Every decision is based in ROI.
In the autumn of the year before, so campaigns are built and ready to launch early in the new year.
Only if necessary. Large OTAs might do this, but for many brands it is better to avoid it where possible and reinvest in generic search terms. We decide based on your auction insights data.
We can indeed. We have run paid search and paid social in 15+ markets and multiple languages.
No, and be wary of anyone who does. What we guarantee is honest advice, full transparency and a senior person on your account to help to build your booking volumes but guarantees we cannot give.
Let's talk
Whether you run one hotel or many holiday parks across the UK and Europe, we would love to hear your plans for next season. Tell us what you want to grow, and we will give you an honest view of where your marketing stands. No hard sell, just a straight conversation with a senior specialist.
