Veritas Digital / Paid Search
Lee Moran
Founder and Director
Paid Search
Why your Google Ads CPCs keep rising and what can you do about it
Rising CPCs (cost per click) is one of the most common worries I hear from businesses spending significant amounts on Google Ads.
Paid Social
Meta’s CPL Is Up, TikTok’s CPL Is Down: Should You Move Budget?
A cheaper lead is only cheaper if it turns into a sale and lowers cost per sale or improves ROI.
Agency, freelancer or in-house: who should run your paid search?
If you are spending £10K or more a month on Google Ads, who runs your account matters as much as how much you spend.
What you could expect to pay for Google Ads Management in the UK
Contact ten different agencies and consultancies in the UK and they’ll give a varying level of quotes for running your Google Ads account/s.
AI-Powered PPC
Exact and Phrase Match Are Now Serving in AI Mode: Are Your Queries Migrating to AI Max?
Google has quietly reversed its own decision on which match types can appear inside AI Mode.
AI-Powered PPC, Paid Search
Campaign Level Broad Match Migration to AI Max
On the 12th of August 2026, the Google Ads Developer Blog confirmed the dates between 1 September and 30 September 2026, Google Ads is automatically upgrading Search campaigns that use campaign level broad match or standalone automatically created assets to AI Max.
Google Is Testing Channel Controls in Performance Max: Maybe Not the Win We Need
On 25th August 2026, Search Engine Land reported that Google is testing a new Channels setting inside Performance Max.
Google Is Removing Language Targeting in September 2026: What It Means for Your Account ROAS
On 14th August 2026, Google confirmed that the campaign level language targeting setting will be removed from Search and Performance Max campaigns from September 2026.
The EU AI Act Is Live: Why Most of Your Google Ads Creative Probably Does Not Need an AI Label
A new checkbox appeared in Google Ads in July, and a new law came into force on 2nd August.
Lookalikes Are Effectively Dead: What Meta’s Andromeda Has Changed
Our team has historically run paid social budgets of up to £100K a month across retail, travel and lead generation, and for years the lookalike audience was the go too for targeting.
