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On 25th August 2026, Search Engine Land reported that Google is testing a new Channels setting inside Performance Max.
On 14th August 2026, Google confirmed that the campaign level language targeting setting will be removed from Search and Performance Max campaigns from September 2026.
A new checkbox appeared in Google Ads in July, and a new law came into force on 2nd August.
Our team has historically run paid social budgets of up to £100K a month across retail, travel and lead generation, and for years the lookalike audience was the go too for targeting.
Google has added a natural language control layer to AI Max. It is a genuine improvement, and it is not the same thing as getting full manual control back.
From 17 August 2026, limited by budget campaigns on Target CPA and Target ROAS will stop quietly beating their targets and start delivering on target only.
If you're spending significant volumes on paid media and quietly wondering whether you're getting your money's worth, you're not being paranoid.
Google has suddenly pushed the automatic migration of Dynamic Search Ads to AI Max back to 2027.
On 6 June, OpenAI have finally switched on ChatGPT ads in the UK (I’ve already been in the queue for a few months now).
Every May, Google Marketing Live sets the tone for where paid search is heading, and this year the message was bigger than years before.
There is a particular kind of message I have started receiving more often and see more regularly popping up on LinkedIn.
